Nippon Gochiso Select | Client: CIA The Brand Architects, Inc. Sponsor: JETRO, MAFF Location: Berkeley Bowl West
nrf: Logo Design | In-store display design + coordination | Promo Collateral | Recipe booklet | Menu design + Letterpress
Nippon Gochiso Select was a promotional event that introduced artisanal Japanese products to the American market. Display shelving and a kiosk stand were built where product tasting samples such as – organic soy sauces, miso, and organic ramen, were offered to the public. Surveys were taken for comments and opinions on each product to provide the makers insights of a foreign market. A recipe booklet by Ema Koeda was published as a give away; and a special dinner, hosted by the client and sponsors that served courses prepared by local top chefs, with the Nippon Gochiso Select products.